In 2007 Tierra, a top Swedish outdoor clothing manufacturer, made the decision to create a new website that would vividly reflect the companies connection to the outdoors. Tierra understood the value of deeply engaging their customers. They were looking for a way to go a step beyond the status quo of outdoor product photography.
Tierra enlisted the marketing and interactivity expertise of the award-winning Swedish advertising agency Goss. Goss proposed an innovative design that would both engage the customer in a beautiful and “sticky” website to impart Tierra’s unique brand. Echoing Tierra’s relationship to the outdoors, Goss proposed embedding the product photography and catalog into various regions of a large gigapixel landscape. This interface provokes exploration of the landscape, much as their core market will do in the real world with their products: running, hiking and climbing over the landscape in Tierra outdoor gear.
Goss turned to xRez Studio for its imagery, choosing from our large catalog of gigapixel landscape photography to find the image that would perfectly convey it’s client’s message.
LINK to Tierra Site
xRez Studio has had a longstanding working relationship with both Microsoft Live Labs and Microsoft Research, having supplied them with content and feedback for their innovative and cutting-edge gigapixel viewing technologies such as HD View, Seadragon, and Silverlight Deep Zoom. Continue reading “Microsoft Technology Alliance”
One of the advantages of gigapixel images is the versatility they can provide for a wide range of applications. In 2008, xRez Studio was contracted to provide licensing of several panoramic images for an animated display system for the lobby of the HP Executive Briefing Center in Cupertino, CA. Continue reading “HP Executive Briefing Center Gigapixel Graphics”
Gigapixel images can provide stunningly high resolution large format prints, and are a perfect solution for corporate or hospitality-based corporate art installations. In 2008, xRez Studio was contracted to provide a large 12′ long gigapixel print for the main boardroom of the new headquarters of Intech Investment Management LLC in West Palm Beach, Florida. Continue reading “Intech Corporate Art Print & Renderings”
The Digital Catalina Island Project is an ongoing effort to aid research at the USC Wrigley Institute of Environmental Research, a marine biology lab on the island near Two Harbors. Continue reading “Digital Catalina Island”
“On Great White Wings” is an historic documentary produced by Aperture Films which re-creates the key events of the Wright Brothers development of the airplane. Continue reading “On Great White Wings VFX”
“Magnificent Desolation” is a 3D IMAX feature produced by Play Tone/Tom Hanks which faithfully re-creates the Apollo moon landings in stereo 4k high resolution. xRez Studio was sub-contracted from prime VFX vendor Sassoon Film Design for a difficult hero shot which depicts flying through Hadley Rile, a deep trench visited by the Apollo 15 astronauts. Continue reading “Magnificent Desolation IMAX”
A highlight of the 2009 Art Basel Miami Beach event was Cartier’s premiere of David Lynch’s fulldome film on “Diamonds, Gold and Dreams”, shown in a 60′ custom dome pavilion. xRez Studio was contracted by Jill Buchanan of 5DXperience to produce the interstitial imagery to play between his hourly showings. Continue reading “Cartier @ Art Basel Fulldome Interstitials”