In 2007 Tierra, a top Swedish outdoor clothing manufacturer, made the decision to create a new website that would vividly reflect the companies connection to the outdoors. Tierra understood the value of deeply engaging their customers. They were looking for a way to go a step beyond the status quo of outdoor product photography.
Tierra enlisted the marketing and interactivity expertise of the award-winning Swedish advertising agency Goss. Goss proposed an innovative design that would both engage the customer in a beautiful and “sticky” website to impart Tierra’s unique brand. Echoing Tierra’s relationship to the outdoors, Goss proposed embedding the product photography and catalog into various regions of a large gigapixel landscape. This interface provokes exploration of the landscape, much as their core market will do in the real world with their products: running, hiking and climbing over the landscape in Tierra outdoor gear.
Goss turned to xRez Studio for its imagery, choosing from our large catalog of gigapixel landscape photography to find the image that would perfectly convey it’s client’s message.